Tuesday, January 10, 2006
Hammond, Indiana soda can collector John C. has been "COLLECTING UNITED STATES SOFT DRINK ITEMS SINCE 1973" -- and meticulously documenting them for the world at usasoda.com. It's fascinating to see the evolution of the logos, designs, and color schemes, as well as the marketing language used. Someone more thoughtful could probably draw parallels to the evolution of American society from "simpler" times to the EXTREME EVERYTHING! atmosphere we now race around in.